AIME 2024 Wrap Up!

Last week Lorna attended the 2024 Asia Pacific Incentives and Meetings Event – AIME in Melbourne on behalf of The Conference Shop. As a pinnacle trade show for the business events industry, AIME is considered ANZ’s networking event of the year and for Lorna, it was fantastic to reconnect with old faces and meet new ones! 

Lorna has a unique perspective of AIME, as she was the Hosted Buyer Manager of AIME from 2016-2018. This was the first year that she has attended as a buyer and although the program structure, content and attendees were all familiar to her, Lorna noted how the show had grown and flourished in recent years. 

With 32 meetings over two days, a knowledge program, alongside meetings and networking that continued beyond the show floor, this was a great opportunity for us to learn and absorb valuable information to bring back to our clients. As we work 1:1 with our clients and use our personal skills and knowledge to connect clients with the most suitable venues, AIME was an excellent platform to strengthen our knowledge and personal relationships with national and international venues and suppliers.

Reconnecting with suppliers in the events industry was a big highlight for Lorna. You can be emailing suppliers for years and never meet face to face, but it was great to finally meet people in person for the first time and foster a stronger relationship.

Another highlight from the show was surfing at URBNSURF during the Melbourne Uncovered Program hosted by Melbourne Convention Bureau. The Melbourne Uncovered Program was aimed at showcasing the city through a day of tours and activities. Whilst URBNSURF also has amazing event spaces, their surfing activity was a lot of fun and a great ice breaker for Buyers. Throughout the event, AIME showed off lots of new and unique venues in Australia, including URBNSURF, as well as venues that have had incredible refurbishments in the last couple of years. 

We have loved AIME 2024 and are already excited for next year! If you’re still craving AIME content, make sure you check out our wrap up reel on our Instagram or Facebook! For all your venue sourcing needs, contact us today!



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